Ultra-premium gin disrupts the gin decline trend in the UK

Cygnet 22, the new premium gin from the Cygnet range arrived in the UK this June, joining Cygnet Welsh Dry Gin in the Cygnet collection that was launched in 2022 by world-famous classical singer Katherine Jenkins OBE and artist and social-impact filmmaker Andrew Levitas. The Cygnet Range has made a splash globally since arrival, with pre-orders of Cygnet 22 selling out in record time, within a week.  

Outperforming every other segment in the spirits category,  the Ultra-Premium Gin disrupts the gin decline trends in the UK and is in fact growing at double-digit rate. Projections show that the ultra-premium segment will be steadily rising with every year with the value of the ultra-premium segment being estimated to grow to £44m by 2027. The IWSR also predicts that by the end of 2024 in the UK, Traditional Gin will overtake Cognac and become the second biggest ultra-premium subcategory, only second to Malt Scotch. 

Born from the desire to break the mould in a traditionally male-dominated spirits industry, the Cygnet range has also become a category disruptor against its competitors in areas including production, where the team have designed a bottle that weighs up to 50% less than the average spirits bottle.  Both Cygnet 22 and the Welsh Dry Gin are 100% plastic-free, fully recyclable and printed using environmentally friendly and organic ink, emphasising the sustainability and ultra-premium nature of the range.

Cygnet Welsh Dry Gin is made using pure Welsh water and 12 types of botanicals from around the world, whilst Cygnet 22 is distilled with 22 botanicals, with the unique addition of Manuka Honey, chosen by Katherine for its healing properties.

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