Vedran Milosevic joins Cygnet as Global Managing Director

Cygnet is delighted to announce the appointment of Vedran Milosevic as our new Global Managing Director, effective June 1, 2025.

Vedran joins Cygnet following a distinguished career in the spirits industry, having previously served as Global Commercial Director for Luxury in Diageo, across key global markets. With over 20 years of experience in the luxury beverage and hospitality sectors, Vedran brings deep commercial acumen, strategic insight, and a passion for luxury execution and building culturally resonant brands.

“We are thrilled to welcome Vedran to our Cygnet family.” said Matteo Fantacchiotti, Chairman of Cygnet. “As we prepare for our next stage of growth, particularly in the UK and USA, and strategically seed our presence in global luxury cities, knowing Vedran since many years I am very confident his leadership, global mindset, and luxury expertise will be instrumental in accelerating our vision and implementation of our plans.” 

“This is a truly exciting time to be joining Cygnet,” said Vedran Milosevic. “The brand is bold, modern, and beautifully crafted, positioned perfectly for a new generation of luxury consumers. I’m looking forward to leading the exceptional team at Cygnet to drive ambitious growth across the world’s most influential cities.”