Cygnet elevates the spirit of creativity as exclusive gin partner of SXSW London

As the exclusive gin sponsor of SXSW, Cygnet is proudly serving its award-winning collection across key venues in Shoreditch London across the hotly anticipated UK debut of SXSW next week, bringing a taste of refinement to one of the world’s boldest festivals of creativity.

From 2–7 June 2025, this prestigious partnership will see Cygnet’s award-winning serves available at key venues including Shoreditch Electric, Shoreditch Town Hall, Shoreditch Church, and Truman Brewery, setting the tone for a week where innovation meets indulgence.

At the heart of the Shoreditch Electric Courtyard, festival-goers will be welcomed to experience the Cygnet 2 Sip Martini, a refined, small-format serve that distils luxury into a moment to sip and savour. Whilst there, guests will also have the exclusive opportunity to purchase a limited-edition, personalised SXSW decanter of Cygnet 22, a beautifully crafted memento of SXSW London landmark launch.

As ideas spark and worlds collide, Cygnet will be at the centre of it all, serving elegance in every sip.

Read more about this exciting partnership on Global Drinks Intel